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The Key Challenges in Omnichannel Retail

Whether a customer is shopping online or in store, omnichannel retail is as prominent as ever. Regardless of the advances in technology and the recent claims that online shopping is killing the high street, both will always exist, meeting shopper requirements in a variety of ways. Some customers like to spend time browsing in store […]

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What is a product configurator and why do I need one?

What is a product configurator? A product configurator is a piece of software that allows customers to design a product to their specification, sometimes referred to as knowledge-based configuration or product customisation. These tools are made up of a variety of components that allow for full or partial customisation of popular products such as cars […]