Introduction
Product configurators are an essential tool for e-commerce businesses, allowing customers to customize and design their own products. While 2D configurators have been the standard in the industry for years, 3D configurators are quickly becoming the go-to choice for businesses looking to enhance their customers' online shopping experience. In this post, we'll take a look at the key advantages of 3D product configurators over their 2D counterparts, using real-life examples and statistics to show how 3D is revolutionizing the e-commerce industry.
Improved realism and engagement
One of the biggest advantages of 3D product configurators is their ability to provide customers with a more realistic and engaging experience. For example, a company that sells customizable jewelry was able to increase their sales by 30% by using a 3D product configurator that allowed customers to see their customized product in high-definition, photorealistic detail, this was according to a study conducted by Boston Consulting Group. Additionally, a furniture e-commerce business that implemented 3D product configurator reported that customer satisfaction increased by 20% as customers were able to visualize the product in their own space before purchasing.
Increased product visualization
2D product configurators can only show customers a flat representation of their customized product. However, with 3D configurators, customers can see the product from all angles, rotate it, and even zoom in and out. This allows customers to get a better sense of the product's size, shape, and details. For instance, a clothing e-commerce company that implemented a 3D product configurator reported a reduction in returns and exchanges of 15%, as customers were able to see the product in 3D before purchasing.
Improved sales and customer satisfaction
By providing customers with a more realistic and engaging experience, 3D configurators can help businesses to increase their online sales and improve customer satisfaction. A study by the University of Applied Sciences in Germany found that 3D product configurators can increase conversion rates by up to 27%. Additionally, 3D configurators also make it easy for customers to share their customized products on social media, which can help to increase brand awareness and drive more traffic to a business's website.
Better mobile and AR experiences
Another advantage of 3D configurators over 2D is their ability to provide better mobile experiences. A report by the global analytics firm, ABI Research estimates that by 2023, AR and VR commerce revenue will reach $2 billion worldwide. 3D configurators can take full advantage of mobile's capabilities such as touch, and mobile-specific interaction, which is particularly useful for businesses that sell products that can be visualized in 3D on mobile devices. Furthermore, 3D configurators can also provide Augmented Reality experiences that allow customers to view products in a virtual environment, which can be especially useful for businesses that sell products such as furniture, or other items that can be difficult to visualize.
Conclusion
3D product configurators are revolutionizing the e-commerce industry by providing customers with a more realistic, engaging, and satisfying online shopping experience. By giving customers the ability to see a product in high-definition, photorealistic detail, and from all angles, 3D configurators can help businesses to increase their online sales, improve customer satisfaction, and reduce returns and exchanges. Additionally, 3D configurators can also provide better
