As part of our digital transformation efforts, we are embracing Modular’s 3D technologies. they created what we had in mind in a very short time. The team is dedicated, passionate, and reliable, their creativity and commitment were outstanding.
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Blending Heritage Craftsmanship with Digital Innovation: How L’Atelier Nawbar Pioneered Hyper-Personalized Phygital Experiences
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Introduction
L’Atelier Nawbar, the Lebanese fine jewelry brand with over 130 years of artisanship, partnered with ModularCx to implement an immersive 3D Product Configurator. This pioneering move enabled a seamless phygital experience that intertwined their heritage with digital innovation to provide hyper-personalized customer journeys across channels.
The Need for Phygital Experiences:
Despite its rich legacy, L’Atelier Nawbar saw the need to meet modern customers’ expectations for integrated physical and digital experiences. Their goal was to emulate their bespoke in-store consultations with hyper-personalized digital customization journeys. The 3D configurator powered this phygital approach.
Key Features of the Configurator:
ModularCx implemented an interactive configurator with:
- Photorealistic 3D product visualization with true-to-life materials
- Customizable models displaying designs on adjustable skin tones
- Granular customization of individual jewelry pieces in real-time
- A drag-and-drop builder for personalized design creation
- Calculators showing price changes instantly
Omni-Channel Implementation:
The configurator was rolled out across 80+ products and integrated across channels:
- Webstores for self-guided customer customization journeys
- In-store iPad stations providing sales assistance tools
- Tradeshows to interactively showcase custom options
- Boutiques globally to unify the brand experience
Business Impact:
The configurator delivered impressive metrics:
- $30K monthly revenue increase through hyper-personalized experiences
- 3rd place in Fashion Trust Arabia awards recognizing digital innovation
- Enhanced customer engagement, especially with younger demographics
- Effective communication of 130 years of intricate craftsmanship
- Mobile optimization for consistent phygital experiences
Conclusion
By pioneered phygital experiences, L’Atelier Nawbar succeeded in blending its heritage with digital innovation. Customers can now immerse themselves in hyper-personalized jewelry customization anytime, anywhere while still feeling the human touch. This positions L’Atelier Nawbar for enduring leadership.
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