As part of our digital transformation efforts, we are embracing Modular’s 3D technologies. they created what we had in mind in a very short time. The team is dedicated, passionate, and reliable, their creativity and commitment were outstanding.
Blending Heritage Craftsmanship with Digital Innovation: How L’Atelier Nawbar Pioneered Hyper-Personalized Phygital Experiences
Introduction
L’Atelier Nawbar, the Lebanese fine jewelry brand with over 130 years of artisanship, partnered with ModularCx to implement an immersive 3D Product Configurator. This pioneering move enabled a seamless phygital experience that intertwined their heritage with digital innovation to provide hyper-personalized customer journeys across channels.
The Need for Phygital Experiences:
Despite its rich legacy, L’Atelier Nawbar saw the need to meet modern customers’ expectations for integrated physical and digital experiences. Their goal was to emulate their bespoke in-store consultations with hyper-personalized digital customization journeys. The 3D configurator powered this phygital approach.
Key Features of the Configurator:
ModularCx implemented an interactive configurator with:
- Photorealistic 3D product visualization with true-to-life materials
- Customizable models displaying designs on adjustable skin tones
- Granular customization of individual jewelry pieces in real-time
- A drag-and-drop builder for personalized design creation
- Calculators showing price changes instantly
Omni-Channel Implementation:
The configurator was rolled out across 80+ products and integrated across channels:
- Webstores for self-guided customer customization journeys
- In-store iPad stations providing sales assistance tools
- Tradeshows to interactively showcase custom options
- Boutiques globally to unify the brand experience
Business Impact:
The configurator delivered impressive metrics:
- $30K monthly revenue increase through hyper-personalized experiences
- 3rd place in Fashion Trust Arabia awards recognizing digital innovation
- Enhanced customer engagement, especially with younger demographics
- Effective communication of 130 years of intricate craftsmanship
- Mobile optimization for consistent phygital experiences
Conclusion
By pioneered phygital experiences, L’Atelier Nawbar succeeded in blending its heritage with digital innovation. Customers can now immerse themselves in hyper-personalized jewelry customization anytime, anywhere while still feeling the human touch. This positions L’Atelier Nawbar for enduring leadership.