As part of our digital transformation efforts, we are embracing Modular’s 3D technologies. they created what we had in mind in a very short time. The team is dedicated, passionate, and reliable, their creativity and commitment were outstanding.
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Brand Intro
L’Atelier Nawbar was founded in 1891, in Beirut, Lebanon, as a jewelry brand dedicated to creating intricate and delicate designs that are worn as an expression of love, beauty, heritage, and spirit. Four generations later, this legacy of designing jewelry, that has meaning beyond what the eye meets, continues to shine, withstanding the test of time.
For over 120 years, L’Atelier Nawbar have perfected the art of craftsmanship and tradition, while staying relevant. A brand dedicated to the testimony of modern tributes to heritage, at L’Atelier Nawbar one can only dream.
Today, L’Atelier Nawbar are also leaders in digital innovation. They were among first to feature a jewelry configurator on their website for their customisable items. They want to reflect their craftsmanship capability and bespoke services as in store as on their online shop.
The Challenge
Jewelry 3D rendering is very critical. If the product did not reflect reality, the buyers will not engage and therefore will not buy. The main challenge for us was to maintain and reflect the high quality and value of LÁtelier Nawbar’s designs through the 3D configurator. Additionally, another key feature is the drag & drop option that enables customers to mix and match charms on necklaces.
Our designers and tech team excelled at making the colors, shapes, and textures look as real as possible on mobile and desktop.
Nawbar now showcases the configurator in major exhibitions and for their in store customization requests. They have currently increased their online sales by 160% and are looking forward to expanding their online collection in 2022.
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